E-commerce
TailPlay
Peace of mind at mealtime—commerce and content in one fast surface for people who treat pets like family.
TailPlay leads with emotional proof and product truth: clear pricing, reviews, and FAQs, then supports the decision with articles on feeding and wellbeing published on the same domain.
The live shop cannot be embedded here (`X-Frame-Options: sameorigin`). The laptop shows a tall capture of the production homepage—scroll inside the frame to explore, or open tailplay.eu for video, checkout, and cookie preferences.
Outcome
One fast surface for product truth, reviews, and editorial content — ready for WooCommerce paths and EU trust copy without template clutter.
Approach
We prioritised LCP on the hero, structured headings for category and article growth, and a calm visual system that keeps feeding anxiety out of the funnel.
Implementation
Hero video with static fallbacks, modular sections for articles and shop entry, and embed-safe previews for marketing handoffs.
Stack
- WordPress
- WooCommerce
- Performance-first theme layer
Timeline
Iterative releases across a multi-week storefront programme.
Scroll inside the laptop frame to move through the long capture—the live site still opens best in its own tab.
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